What is SEM? Answer:Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

Our Chinese, French, German, Italian, Japanese, Spanish SEM experts are all certified from the Google Program. The Pay-Per-Click (PPC) or 'pay for performance' search engine marketing allows you to bid for positions in search listings on specific keywords. Spending on search engine marketing in Europe has risen from zero four years ago to over €1 billion today. The challenge is to find the best means of managing this huge opportunity to deliver the most effective Return on Investment (ROI). This is 7A7 speciality.

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